The latest report by IMARC Group, titled “Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.″ offers a comprehensive analysis of the industry, which comprises insights on the market. The global digital marketing software market size reached US$ 66.7 Billion in 2022. IMARC Group expects the market to reach US$ 161.7 Billion by 2028, exhibiting a growth rate (CAGR) of 15.8% from 2023–2028.
Digital marketing software assists in search engine optimization (SEO), social media and email marketing, content marketing, website optimization, etc. In line with this, it aids businesses in improving their revenue by connecting with the targeted audience and providing trackable results of advertisements via web analytics. Digital marketing software also helps in analyzing the online activities of customers to suggest appropriate products, offers, and services. It incorporates creativity, along with effective strategies, to design customized and engaging campaigns for strengthening the user base. Digital marketing software boosts brand credibility by resolving the doubts of their clients and enhancing their rank in online search results. Consequently, it finds extensive applications in numerous industries, such as e-commerce, legal, finance, hospitability, healthcare, entertainment, etc.
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Digital Marketing Software Market Trends and Drivers:
The widespread adoption of social media platforms by brands for enhanced exposure and engagement with targeted audiences is primarily driving the digital marketing software market. Additionally, the growing utilization of wireless communication devices is further catalyzing the market growth. Besides this, the rising digitalization of business operations to improve efficiency and customer experience is acting as another significant growth-inducing factor. Moreover, the elevating integration of virtual reality (VR) and augmented reality (AR) in digital marketing strategies is positively influencing the global market. Apart from this, leading manufacturers are investing in the development of artificial intelligence (AI)-enabled digital marketing software, which is also propelling the market growth. Furthermore, the increasing number of e-commerce businesses, on account of the extensive online shopping activities, is anticipated to fuel the digital marketing software market over the forecasted period.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Solution:
- Customer Relationship Management (CRM)
- Email Marketing
- Social Media
- Search Marketing
- Content Management
- Marketing Automation
- Campaign Management
- Others
Breakup by Service:
- Professional Services
- Managed Services
Breakup by Deployment Type:
- On-premises
- Cloud-based
Breakup by Organization Size:
- Large Enterprises
- Small and Medium Enterprises (SMEs)
Breakup by End Use:
- Media and Entertainment
- Manufacturing
- Retail
- BFSI
- Information Technology
- Healthcare
- Others
Breakup by Region:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East & Africa
Competitive Landscape With Key Players:
- Act-On Software Inc.
- Adobe Inc.
- Hewlett Packard Enterprise Development LP
- HubSpot Inc.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Salesforce.com Inc.
- SAP SE
- SAS Institute Inc.
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