While having thousands of bestfollowers is excellent, those figures aren’t crucial if those followers don’t engage with your Tweets. That’s akin to having a commodity essential to say but being unfit to get bestfollowers to hear you. So, though the platform has a vast eventuality to drive brand visibility and growth, it may be inappropriate to make full use of it if you can’t drive Twitter engagement.
In this post, we help you uncover top strategies to bring up those social media engagement figures and engage your Twitter followers more effectively. Let’s dive right in.
What’s Twitter engagement, and why does it count?
Twitter engagement refers to how people interact with your brand and its posts on the platform. So it includes likes, Retweets and replies, brand mentions( tagged or not), follow, bedded media, and links, to name a few. In other words, it’s an index of your brand’s popularity on the platform.
At this point, you may have started to get a fair idea of why Twitter engagement is so critical. Let’s break it down and understand why you should work on engaging your Twitter followership.
1. Massive followership base
The main appeal of Twitter is its massive followership base. With 330 million yearly active druggies recorded in 2019, it’s one of the biggest social media platforms and significantly contributes to brand visibility and growth. So, you can imagine how the position of engagement you get on Twitter makes such a massive difference for your brand.
2. Builds exposure
Twitter allows druggies to snappily Retweet posts in just many clicks, which could further promote sharing. And due to the Twitter algorithm, when people partake in your Tweets, it could help gain exposure within their followers’ feeds.
Some likes and replies will appear in a person’s followers’ feeds, as seen in the illustration below. A stoner liked Steak-umm’s Tweet, which appeared in her followers’ feed, signifying that she liked it.
The stylish part is that this exposure doesn’t just end within the Twitterverse. With people frequently participating in screenshots of Tweets and exchanges on other platforms or turning them into memes, you could expand your reach further. An estimated 1.6 billion unique callers each month see Tweets through third-party platforms.
3. Boosts brand-consumer connection
With smaller sequestration restrictions, Twitter allows brands to discover and respond to Tweets concerning them snappily. This will enable you to connect with guests directly while resolving any complaints or issues at the foremost.
And when you engage with your followership this way, you strengthen your relationship with them. The Sprout Social #BrandsGetReal study established that relishing or responding to a client is the top social media geste to help brands connect with consumers.
4. Promotes openness
In line with the former, smaller restrictions promote transparency and openness between brands and consumers. Because relations with guests through Tweets and replies are open for everyone to see, it could snappily reach a large community.
How to measure engagement on Twitter
Now that you understand how pivotal Twitter engagement is, you’re curious about where your current engagement rate is. Remember that your total arrangements don’t directly relate to the engagement rate on Twitter. You also need to think about the magnitude of your following.
You may have hundreds of followers, but if only a slight chance of those followers like or Retweet your Tweets, your engagement rate needs enhancement. Besides likes, Retweets, and replies, consider less typical conduct like ingrained hashtag use, follows, and linkbacks as engagement conduct.
With so many factors to consider, it can be challenging to calculate your average Twitter engagement rate manually. And the native Twitter analytics won’t break it down for you moreover. So consider investing in a Twitter analytics tool to get a more accurate picture of your engagement and measure other performance criteria on the platform.
That’s exactly what the Sprout Twitter analytics and reporting tool allows you to do. Your Twitter Reports dashboard will give you an in-depth look at your organic prints, total engagements, and link clicks. It also helps you track other criteria similar to your net follower growth to view your Twitter performance comprehensively.
Effective ways to boost Twitter engagement
Once you closely monitor your Twitter engagement rate, you might notice a considerable difference between your following size and your engagements. That’s likely because you need to start making active trouble to boost your Twitter engagement. So check out these five strategies to get those figures up.
1. Catch your followership at the right time
Timing is one of the most pivotal factors that impact how well your Tweet performs or how numerous people engage with your Tweets. This is due to the fact that the platform receives 350,000 Tweets every day on average. So it’s essential to get your Tweet out at a time when people are primarily active for a better chance of visibility.
At Sprout, we anatomized 20,000 pieces of content from our guests to see how engagement changes by timing. Grounded on our findings, the stylish times to post on Twitter are around mid-morning and substantially weekdays( Central Time). Of course, this might vary based on factors like position and assiduity. Thus, experiment with different Tweet times to find what gets the best results.
2. Make the utmost of visual rudiments
Any regular Twitter stoner knows how much a print or videotape stands out amid all the textbook Tweets. In particular, a Tweet with a visual element takes up at least half the screen on mobile. And the more visible your Tweet is, the more likely it’s to engage your followership. If your Tweets include a GIF, those Tweets get 55 more engagement than those without.
So, it’s pivotal that you use visual rudiments if you want to boost your Twitter engagement. You could post original plates to partake helpful information and updates, prints of your platoon, vids demonstrating how to use your product, tasteful memes applicable to your assiduity, and more. Indeed, if you have to partake in a link, make sure you include a summary or attach an appropriate picture.
Check out this Tweet from Evernote for the case. The platoon could’ve fluently just posted the textbook with the link to their productivity playlist. instead, they included a print of a mail labeled “productivity jam.” This catches the eye incontinently and primarily applies to the link. Plus, it’s harmonious with the brand’s green and white color scheme.
3. Interact with your guests’ Tweets
Drive up your Twitter engagement by laboriously engaging with your followership yourself. Instead of routinely Twittering and awaiting the likes to flood tide in, why not also give out likes and Retweets from your end? Grounded on the principle of reciprocity, engaging with others will make them feel more inclined to engage with you.
Plus, when you interact with your guests’ Tweets or replies, your discussion gains further visibility in the feeds of other druggies, as mentioned before. This makes way for further engagement for your brand. Then’s an illustration of Chipotle responding to someone who thanked the company for giving him some free chips and guac.
4. Jump in on a trending discussion
Twitter sees new viral content every other day. Your brand can subsidize this by sharing in trending exchanges and motifs applicable to your assiduity or company. This helps you gain visibility with people who have not followed you on Twitter, paving the way for further engagement.
For an easy way to discover trending exchanges to share in, click “show more” under the “What’s passing” section on the right-hand side of your screen.
