One thing that is indispensable for all businesses in the contemporary era is a robust digital marketing strategy. Consumers are spending a lot of time online on various social media channels. Catching their eyeballs on these platforms will be highly rewarding. However, it is no secret that the online audience has a very short attention span. You have only a few seconds to convince them.
With the advent of Fintech companies and the digitisation of traditional financial services, digital marketing has become an essential tool for most players. As a result, big asset management companies are investing in asset management digital marketing activities to reach out to more customers and close better deals. Read on to understand asset management firms and how they are benefiting from digital marketing strategies.
What is an asset management company?
Asset management companies are large investment firms that specialise in investing in a pooled fund of capital on behalf of their clients for higher returns. The pooled funds are not just invested in one financial asset but across multiple asset classes to increase the average returns. Asset managers do charge a fee for their services. However, it is a small percentage of the total funds under management, usually between 1-2%. There are various types of asset management firms. Some of the most prominent ones include hedges, mutual, indexes, private equities and exchange-traded funds (ETFs).
Why do asset management firms need a digital marketing strategy?
Digital marketing can help businesses market their products and services online through multiple digital channels. It is among the most cost-effective ways to market one’s offerings. Lately, financial companies are leveraging it to reach a wider audience. It allows them to target the right customers using a data-driven approach. First, the characteristics of the ideal audience are built, and then that segment is targeted using a digital marketing strategy. This strategy can vary greatly depending on the primary objectives of the asset management company.
Prominent benefits of digital marketing for asset management firms
Digital marketing is the present and future of marketing. Businesses not focusing on digital channels to boost revenue and growth will cease to exist in the long run. This is because its cost of reaching potential customers is much lower than traditional marketing mediums. Here are some key benefits of digital marketing for asset management firms.
- Easy to target potential customers
Digital marketing is highly data-driven, and the creation of an ideal customer persona is easy when you have a good amount of customer data. You can easily target more people in that category using digital marketing channels.
- Organic growth via Search Engine Optimisation
Search Engine Optimisation (SEO) is a crucial part of the digital marketing strategy that focuses on boosting organic growth. Companies investing in content marketing to optimise their website for organic traffic can also save on advertising costs.
- Conversion rate booster
A proper asset management digital marketing strategy can boost your conversion rate. You can generate more revenue via your website and other digital channels than the traditional marketing methods.
- Understanding customer behaviour
Various digital marketing tools allow you to check how customers behave on different digital channels. For example, software such as Heatmap can help you figure out your weak areas. This can also improve your existing strategy.