Instagram hashtags: How to find and use the best hashtags

Finding and using the best hashtags on Instagram can significantly increase the visibility of your posts and help you reach a wider audience. Here’s a step-by-step guide on how to find and use effective hashtags on Instagram:

1. Understand the Purpose of Hashtags:

Hashtags are used to categorise and discover content on Instagram.
They help your posts reach a broader and relevant audience.

2. Start with Relevant Keywords:

Brainstorm keywords related to your post’s content, niche, or industry.
Consider both broad and specific terms that your target audience might use to search for similar content.

3. Use Instagram’s Search Feature:

Type your keywords into Instagram’s search bar.
Instagram will suggest related hashtags based on your keywords.
Take note of the suggestions, as these can be good starting points.

4. Research Competitor Hashtags:

Look at the profiles of your competitors or accounts in your niche.
Check which hashtags they are using successfully.
Don’t copy all their hashtags, but use some that are relevant to your content.

5. Explore Popular Hashtags:

Instagram has a “Explore” feature where you can see trending and popular hashtags.
Check out the Explore page regularly to discover trending hashtags related to your niche.

6. Use Hashtag Generators and Tools:

There are online tools and apps designed to help you find relevant hashtags. Examples include RiteTag, Hashtagify, and All Hashtag.
These tools can provide suggestions, show related hashtags, and give insights into hashtag performance.

7. Create a Mix of Hashtags:

Use a mix of popular, moderately popular, and niche-specific hashtags.
Popular hashtags may have high competition, but they can also reach a larger audience.
Niche-specific hashtags can help you target a more engaged and interested audience.

8. Consider Location-Based Hashtags:

If your content is location-specific, include relevant location-based hashtags.
This can help you connect with local audiences and businesses.

9. Check Hashtag Relevance:

Always ensure that the hashtags you use are relevant to your content.
Avoid using irrelevant or spammy hashtags, as this can hurt your post’s visibility.

10. Monitor Hashtag Performance:

Keep track of which hashtags are working best for your posts.
You can do this by monitoring post engagement and reaching for different hashtags.

11. Limit the Number of Hashtags:

While Instagram allows you to use up to 30 hashtags per post, it’s better to focus on quality over quantity.
Using too many hashtags can make your caption look cluttered. Aim for a balanced number.

12. Rotate Hashtags:

Change your hashtag selection from post to post to avoid appearing spammy.
Create sets of hashtags that you can rotate for different types of content.

13. Create a Branded Hashtag:

Consider creating a unique branded hashtag for your business or campaign.
Encourage your followers to use it, which can help with brand awareness.

14. Hide Hashtags in Captions:

To make your captions look cleaner, you can hide your hashtags by placing them below the “Read More” ellipsis or in the first comment.

Remember that Instagram’s algorithms are always changing, so it’s essential to stay updated with best practices and adapt your hashtag strategy accordingly. Regularly analysing your posts’ performance will help you refine your hashtag strategy and optimise your content for better reach and engagement.