Using Local SEO for Tourism Business

4 min read

Like every other business, tourism businesses also look to generate new leads in order to succeed. Search Engine Optimization (SEO) is one of the ways to ensure the same. It plays an important role in helping businesses get more visibility online, leading to enhanced website traffic for tourism brands. 


Tourism business basically revolves around transportation, accommodation, leisure and other facilities that make tourists feel comfortable. However, the tourism business landscape is full of competition. So, to stand out among your competitors, you must adopt a strategy approach by emphasizing local SEO in your tourism business.  


Local SEO plays an important role in increasing the visibility of your website to local people who want tourism services. As a tourism business owner, you can run your local SEO effectively if you have enough details of local customers such as their location, age and interests. You can thus tailor your local SEO by providing custom content enriched with relevant keywords. It helps your website rank high on local search results and makes people click on your web page, blog or any other digital asset prepared keeping in mind the local audience. It further translates into enhanced business.


The best SEO agency in India helps its tourism clients by adopting the right local SEO strategy in addition to fixing various other SEO-related issues. Let’s check out the local SEO approach they usually follow.

Optimizing Local SEO for Tourism Businesses


A proper local SEO can generate the results for your tourism business. You can take several steps to ensure your business produces the best results. Here are the local SEO tips you should consider implementing for more visibility, leads and conversions organically.


Conducting Keyword Research

Your local SEO plan can be effective by conducting keyword research. Keyword research is vital for businesses because it enables them to find different keywords with their respective search volumes. Optimizing such keywords on the website will help it rank high. While conducting keyword research, it is crucial to choose the right keywords for ensuring your website to appear in relevant search results. There are several keyword research tools for finding the right keywords. These tools even suggest different keywords you can use in your content. Prefer using long-tail keywords as they are usually phrases people use online to find solutions to their problems. These keywords normally contain three or more words.

Inserting Keywords 

After doing keyword research comes the duty of inserting them into your content. If you can properly insert them in your content, it will help your website rank high on search engines. You can insert keywords at various places to help your website rank high. These include the headings, title tags, meta descriptions, and body text of your content. But don’t spam keywords, as it can hurt your website’s ranking. 

Creating Informative & Engaging On-page Content

For local tourism SEO, you need fresh, creative and informative on-page content, which helps you grab the attention of tourists. Before visiting any place, tourists spend time researching them. So, if you provide accurate tourism information, your customers will enjoy your services. Furthermore, producing high quality and relevant content with optimized keywords helps your website rank high on search engines. It means your business is likely to be visible to more people. 


Focusing on Link Building

Link building plays a crucial role in helping your website improve its ranking. Backlinks are the ones you get from third-party websites. When they link to your page on their own website, it is known as backlinks. However, focus on building backlinks from websites with a domain authority higher than yours. These links help you increase the trust and authority of your website. When a reputable website links to your content in their page, it sends a positive message to Google that your website is trustworthy and has reliable information. Thus, Google is more likely to  rank your website, resulting in enhanced leads and conversions. 

But it’s the content you write for third-party websites where you can build backlinks. Build backlinks by creating content relevant to your business. Look to have backlinks on content such as blogs, videos, infographics, classifieds, e-books etc.


Amid the fierce competition in the tourism business, applying the right digital tactics is important to generating healthy business. Using local SEO strategies as discussed above can help your tourism business flourish more. Kutumbh Digital, a leading SEO company in India, is looking forward to helping tourism businesses succeed.

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