Getting Book Clubs to Read Your Book

3 min read

One way to sell books in quantity is to get on the reading lists of book clubs. If you’re a self-published author investigating book marketing opportunities, outreach to clubs is worth consideration. Even though it’s an age-old promotional method, word-of-mouth recommendations are still powerful and influential. People in book clubs are active readers who love and enjoy talking about books. If you get on a club’s reading list, its members will buy copies and will likely talk up your book to family and friends. If it sounds like a good idea to you, there are ways to spark club leaders’ interest.

Authors can make it easier and more appealing for book clubs to read their books by following a few simple steps. One of the first is providing thought-provoking discussion questions about your book. Some authors go as far as including them at the end of the book, while others have them in a club tab on their websites. You’ll do better if you can draft questions that stir an appropriate level of controversy and spark a spirited discussion. On your website, it’s also fun and helpful to suggest events book clubs can hold that tie into your book. It works exceptionally well for novels and fiction books.

One of the most potent ways to attract a book club’s attention is to agree to participate in their meeting to discuss your book. Most authors do it virtually; they select clubs carefully and for maximum impact is wise. If you decide to appear, be sure to be on time and arrive with questions and other discussion starters to keep the meeting rolling smoothly. It’s helpful also if you make some remarks about the book, your process for writing it, what inspired you, and other information club members may find of interest. The goal is to build rapport and increase their interest in your book and its story.

Authors of their publicists can make direct outreach to book club leaders. A pitch letter or email works similarly to the way you pitch media. You need a persuasive pitch and information to draw in the reader’s interest. Find clubs that read books in your genre or with members who are your target readers. Both increase your chances of success in getting your book on the reading list. No two books and authors are alike, and you’ll want to pitch your book uniquely. When you do, you’ll be connecting with important and influential readers. It’s a great way to get word-of-mouth promotion.

Business Name:- Smith Publicity, Inc.

Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034

Phone:- 856-489-8654

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