Professional soccer team Jeonbuk Hyundai University announced on Friday that it has won the ‘Excellent Professional Sports Organization’ award at the 19th Korea Sports Industry Awards ceremony.
“Jeonbuk Hyundai University received a commendation from the Minister of Culture, Sports and Tourism for being selected as an excellent professional sports team at the ’19th Korea Sports Industry Awards Ceremony’ held at the Seoul Olympic Parktel Olympia Hall in Songpa-gu, Seoul on Friday. This is the second award for Jeonbuk after winning the top prize (Prime Minister’s Award) in 2015.”
The Korea Sports Industry Awards are designed to recognize outstanding sports industry companies that have contributed to the development of the sports industry and increase the industrial value of sports as a future growth industry. Winners are selected through a rigorous screening process by a jury composed of experts from the sports industry, academia, and media.
Jeonbuk received good reviews for ▲ operating TikTok to lead the K League’s globalization ▲ hosting a friendly match in Indonesia to develop the K League’s Southeast Asian market ▲ producing YouTube entertainment to lead domestic football media culture ▲ operating the Orelet Factory in the stadium ▲ donating to Happy Bean funding ▲ strengthening bonds with local communities such as School Attack ▲ and activating content for home games.
In particular, the operation of TikTok to lead the globalization of the K League was highly praised for targeting the MZ generation through collaborative content production with idol TXT and influencers Ben Black & The Two Top on the theme of football, achieving the highest 스포츠토토 number of followers (currently 509,000) and the highest number of views (15.9 million) among all sports clubs in Korea.
Meanwhile, Jeonbuk said, “We will do our best to further strengthen our localization and fan communication marketing to solidify our position as the most prestigious club in the K League.”